Course | Geo-Ambassador: Social Media Posting and Video Creation That Gets Noticed (Level 1)

Date: 6 November, 2025
8:30-10:30 & 11:00-13:00 (4 hours)

Speaker: Maureen Gallagher – EFG GeoAmbassador

Organised by European Federation of Geologists

Join this in-person training at the 5th IPGC Conference in Zaragoza to master the basics of science communication on social media. Learn to build impactful posts and videos, develop a strategy, and measure success. Led by an experienced GeoAmbassador, Maureen Gallagher, with 35+ years in public affairs and science communication.

Course Description:
This in-person training, offered by the European Federation of Geologists as part of the 5th International Professional Geologist Conference (IPGC), is designed for geoscientists ready to engage broader audiences through social media. The course covers social media types (commenter, reposter, primary poster), goal-setting, strategy building, and how to measure success through analytics. A second session helps participants develop their personal geoscience brand for professional communication.

Equipment to bring (optional, but encouraged):
• Mobile phone or tablet
• Earbuds/headphones
• External microphone

Learning outcomes:
• Understand how to use social media to communicate scientific messages
• Learn to reach general audiences with tailored posts and videos
• Develop a strategy for impactful communication
• Build your personal brand as a geoscientist

Who should attend:
Beginner-level geoscientists and science communicators aiming to improve social media impact.

CPD Information:
EurGeol title holders are eligible for 6 CPD points upon successful participation.

Fee: €50 (add-on to your IPGC conference ticket)

Participation: In-person only. Open exclusively to IPGC 2025 conference attendees.